SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year renewal of its longstanding partnership with the Cleveland Cavaliers, continuing as the team’s Official Ticketing Partner.
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SeatGeek’s work with Rock Entertainment Group, the umbrella entity housing Chairman Dan Gilbert’s sports and entertainment properties, extends across the organization’s Cleveland portfolio, which includes the Cavaliers, Monsters, Charge and third-party events at Rocket Arena.
“I grew up a huge Cavs fan, so getting to work with this team means a lot to me,” said Jack Groetzinger, CEO and Co-founder of SeatGeek. “We’ve done a lot of great work with Rock Entertainment Group to make going to games easier and more fun for fans, and extending our partnership means we can keep raising the bar at Rocket Arena for years to come.”
Innovation at Rocket Arena
The renewed partnership builds on a track record of using Rocket Arena as a proving ground for new fan experience technology. That work includes Game Day Your Way, which brings ticketing, entry, concessions, payments and fan engagement into one experience and was piloted during the Cavaliers’ 2026 NBA Playoffs run. It also includes the launch of Rally Concourse Maps, which help fans better navigate the arena.
“Delivering for our fans is at the heart of our work, and the passion they bring to Rocket Arena pushes us to keep raising the bar,” said Galen Davies, Executive Vice President and Chief Commercial Officer, Rock Entertainment Group and Cleveland Cavaliers. “We chase every inch that makes their visit better, from the moment they decide to come to a game or show to the moment they head home. SeatGeek helps us find them.”
Across Rock Entertainment Group’s portfolio, SeatGeek provides a unified ticketing platform that supports a full calendar of games, concerts, and other events. Each organization has access to a connected view of fan activity, helping it sell smarter, run smoother, and build deeper fan connections.
For fans, SeatGeek provides one place to discover, purchase, and manage tickets. Fans can find the right seats with Ask SeatGeek, a conversational AI search experience built directly into the SeatGeek marketplace, compare options using Deal Score, and preview the view from their seat before buying. They can also sell or transfer tickets in just a few taps, with secure mobile ticketing and seamless entry on game day.
Additional information about ticket availability for the Cleveland Cavaliers can be found at https://www.nba.com/cavaliers/.
About SeatGeek
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone — fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.
About Cleveland Cavaliers
The Cleveland Cavaliers, founded in 1970, are a professional basketball team in the NBA’s Eastern Conference that plays at Rocket Arena in downtown Cleveland, Ohio. The Cavaliers won the NBA Championship in 2016 and took the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The Cavaliers were awarded the 2025 NBA Team of the Year and also the recipient of the league’s Inclusion Leadership Award. The Cavaliers are a part of Rock Entertainment Group, the umbrella entity for the sports and entertainment properties under Cavaliers Chairman Dan Gilbert’s ROCK Family of Companies. Nic Barlage serves as the CEO of the Cavaliers, Rocket Arena and Rock Entertainment Group. The team is led by President of Basketball Operations Koby Altman, General Manager Brandon Weems and Head Coach Kenny Atkinson.
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